Home Bargains brand profile in the UK 2022

How high is the brand awareness of Home Bargains in the UK?When it comes to DIY and garden online shop users, brand awareness of Home Bargains is at 88% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Home Bargains in the UK?In total, 49% of UK DIY and garden online shop users say they like Home Bargains. However, in actuality, among the 88% of UK respondents who know Home Bargains, 56% of people like the brand.What is the usage share of Home Bargains in the UK?All in all, 43% of DIY and garden online shop users in the UK use Home Bargains. That means, of the 88% who know the brand, 49% use them.How loyal are the customers of Home Bargains?Around 36% of DIY and garden online shop users in the UK say they are likely to use Home Bargains again. Set in relation to the 43% usage share of the brand, this means that 84% of their customers show loyalty to the brand.What's the buzz around Home Bargains in the UK?In July 2022, about 21% of UK DIY and garden online shop users had heard about Home Bargains in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Home Bargains in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

在英国，Home Bargains 的品牌认知度究竟如何？针对 DIY 及园艺在线购物用户，Home Bargains 在英国的品牌认知度高达 88%。此次调查采用了辅助品牌识别的概念，向受访者展示了品牌的标志以及文字品牌名称。Home Bargains 在英国的人气如何？总计而言，49% 的英国 DIY 及园艺在线购物用户表示他们喜欢 Home Bargains。然而，实际上，在那些认知 Home Bargains 的 88% 的英国受访者中，有 56% 的人表示喜爱该品牌。Home Bargains 在英国的市场使用份额是多少？总体而言，43% 的英国 DIY 及园艺在线购物用户使用 Home Bargains。这意味着，在认知该品牌的 88% 中，有 49% 的用户选择使用。Home Bargains 的客户忠诚度如何？大约 36% 的英国 DIY 及园艺在线购物用户表示他们可能再次使用 Home Bargains。与品牌的 43% 使用份额相比，这意味着 84% 的客户对品牌表现出忠诚。围绕 Home Bargains 在英国的热议程度如何？截至 2022 年 7 月，大约 21% 的英国 DIY 及园艺在线购物用户在过去三个月内通过媒体、社交媒体或广告了解过 Home Bargains。在认知该品牌的 88% 中，这占 24%，意味着在调查时，Home Bargains 在英国的热议程度相对较低。若您希望比较不同品牌，可以通过选择调查项目进行深度分析，按总体在线人口或特定品牌的用户进行筛选，或针对您精心定制的目标群体进行深入挖掘，我们的消费者洞察品牌关键绩效指标调查将为您提供全面支持。