Raw Survey Dataset: Gamified Marketing and Continuous App Engagement Among Shopee Users

This dataset contains anonymized Likert-scale survey responses collected from 200 Indonesian Shopee users for a study examining the relationships between Gamified Information Quality, Reward System Integrity, Psychological Ownership, and Continuous App Engagement. The dataset consists of 20 measurement items covering four research constructs. The data were used for quantitative analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM).