THE IMPORTANCE OF CONSIDERING SOCIAL AND ENVIRONMENTAL FACTORS IN INVESTMENT PROJECT

This article examines the importance of considering social and environmental factors in the implementation and evaluation of investment projects. In modern economic conditions, sustainable development and responsible investment practices have become essential components of effective project management. The study analyzes the impact of environmental protection measures, social responsibility, and sustainability criteria on the long-term efficiency and competitiveness of investment projects. Particular attention is given to environmental risks, social impacts, resource efficiency, and compliance with international ESG (Environmental, Social, and Governance) standards. The research also explores international experience in integrating social and ecological considerations into investment decision-making processes. The findings indicate that accounting for social and environmental factors contributes to reducing investment risks, improving project sustainability, attracting investors, and ensuring balanced economic development.