Leading 100 online shops ranked by revenue in Germany 2021|电子商务数据集|市场分析数据集

The German Amazon website, or amazon.de, was the most successful online shop in Germany, based on recent data. With almost 15 billion euros of revenue generated, it far outstripped the runner up. German online retailer Otto achieved a revenue of 5.1 billion euros through its shop otto.de. German consumer electronics store Media Markt's website came in third place. The big threeGerman e-commerce users also have the option to sign up for Amazon Prime, which includes free postal delivery of certain goods, as well as a video and music streaming service. The Otto Group, with headquarters in the harbor city Hamburg, conducts its core business in multichannel online retail. It also owns companies internationally, including fashion retailer Bonprix. Meanwhile, Zalando’s revenue, while behind Amazon and Otto, has continued to grow in the last decade, reaching over 10 billion euros in 2021. The company is based in the German capital, Berlin. Everyone shops onlineWith an overwhelming majority of internet users not just surfing, but also shopping online, e-commerce retail in Germany is on a clear path leading to continuous, long-term success. Some of the most popular categories for buying products on the internet are clothing and shoes, as evidenced by Otto and Zalando’s leading positions in this ranking. Other categories such as event tickets and travel bookings also show steady customer numbers, which means growth potential for other online shops.

德国亚马逊网站，亦即amazon.de，根据最新数据，已成为德国最成功的在线商店。凭借近150亿欧元的收入，其业绩远超第二名。德国在线零售商Otto通过其店铺otto.de实现了51亿欧元的收入。德国消费电子零售商Media Markt的网站位居第三。德国电子商务领域的三大巨头亦提供亚马逊Prime会员服务，该服务包括某些商品的免费邮寄以及视频和音乐流媒体服务。总部位于汉堡港城的Otto集团以其多渠道在线零售为核心业务，并在国际上拥有包括时尚零售商Bonprix在内的多家公司。与此同时，尽管Zalando的收入不及亚马逊和Otto，但在过去十年中，其收入持续增长，至2021年已超过100亿欧元。该公司总部位于德国首都柏林。网络购物已成为潮流，绝大多数互联网用户不仅浏览网络，更进行在线购物，德国的电子商务零售业正朝着持续、长期的成功之路稳步前行。互联网购物最受欢迎的类别包括服装和鞋类，正如Otto和Zalando在此排名中的领先地位所证明的那样。其他类别如活动门票和旅行预订也显示出稳定的客户数量，这意味着其他在线商店也具有增长潜力。