Sales revenue of leading non-store retailers in Japan FY 2023

In fiscal year 2023, Rakuten Group, Inc. was the leading mail-order and e-commerce retailer in Japan, with handling volumes amounting to around 6.1 trillion Japanese yen. Rakuten operates the online marketplace Rakuten Ichiba, which is one of the most popular e-commerce platforms in Japan, next to LY Corporation's Yahoo! Shopping and Amazon Japan's marketplace.E-commerce in JapanE-commerce in Japan is a market characterized by predominantly domestic orders, as cross-border sales play a secondary role. With stable business-to-business (B2B) transactions dominating online sales, the focus is shifting to business-to-consumer (B2C) retail as an opportunity to expand the digital economy in the country. The B2C e-commerce market more than doubled in size within the last decade, during which consumers discovered the convenience of around-the-clock shopping and efficient services.Online shopping behaviorOnline shopping is taking off in Japan, with digital buyers growing accustomed to the convenience of getting desired goods and groceries delivered to the doorstep. Timely deliveries of heavy goods and the possibility to consider price differences between vendors were named major reasons to shop online. However, with the growing penetration of digital shopping, the number of consumers reporting troubles is rising. In response to consumer feedback, online retailers are steadily improving their user interfaces and services with 3D models, free shipping plans, and artificial intelligence, putting pressure on established in-store retailers.

在财政年度2023，乐天集团股份有限公司在日本邮购和电子商务零售领域位居首位，其处理量达到约6.1万亿日元。乐天运营的在线市场乐天市场（Rakuten Ichiba）是日本最受欢迎的电子商务平台之一，与LY公司的雅虎购物（Yahoo! Shopping）和亚马逊日本的电商平台相提并论。日本的电子商务市场以国内订单为主导，跨境销售扮演次要角色。随着稳定的B2B（企业对企业）交易主导在线销售，焦点正逐渐转向B2C（企业对消费者）零售，以此作为拓展国家数字经济的机会。在过去十年中，B2C电子商务市场规模翻了一番多，消费者发现了全天候购物和高效服务的便利性。在线购物行为随着数字买家的增长，日本消费者逐渐习惯了将所需商品和食品杂货送货上门的便利。及时交付重货以及考虑供应商间价格差异的可能性被列为在线购物的主要原因。然而，随着数字购物的日益普及，报告遇到麻烦的消费者数量也在上升。为应对消费者反馈，在线零售商正稳步提升其用户界面和服务，引入3D模型、免费送货计划以及人工智能，这对传统实体店零售商构成了压力。