Original Artist Identity in Song - 300-Word Statement

Original Artist Identity in Song examines the variables deployed when constructing public-facing identity in original songs, and the subsequent interaction of artist identity within the market ecology of popular music. The 2017 album, CousteauX, is a case study in the construction of artist identity. <br>Insights into the inner workings of creative practice arise, and the analytical auto-ethnographic method observes practice for patterns and themes in the songwriting, production and touring phases of the album’s release. This practice develops a model with which to reveal those song variables with bearing on the public impression of the original artist.<br> The music video for "When the Bloom has Left the Rose", which forms part of this collection, won Best Music Video at The London Independent Film Awards in October 2020.<br><br><b>This item contains the 300-Word Statement for the project. </b><br>