How a strategic public relations campaign can enhance the reputation of China's financial public relations industry

Restricted until 13 April 2009. With the rapidly growing capital market in China, the Chinese financial public relations industry, which specializes in communicating with businesses, investors and the media, will increase explosively in the next several years. With China still deeply rooted in "guanxi culture" and the presence of ambiguously defined rules and regulations, development of the public relations industry faces numerous obstacles.; This thesis examines the overall public relations situation in China, particularly in the financial field, and explores the economic, political, and international relationships that influence it. After analyzing current public relations, a financial public relations campaign that blends the pubic relations practices of the West with Chinese cultural factors is proposed. This campaign aims to enhance the overall reputation of the Chinese financial public relations industry by promoting a more positive image and increasing its use within a guanxi culture that embraces public relations practices to accommodate future economic activity in China.

本数据集暂受访问限制，解禁日期为2009年4月13日。随着中国资本市场的快速发展，专注于为企业、投资者与媒体搭建沟通桥梁的中国财经公关行业，未来数年将迎来爆发式增长。由于中国社会仍深受关系文化（guanxi culture）浸润，且相关法规制度界定模糊，公共关系行业的发展面临诸多阻碍。
本研究全面梳理了中国公共关系行业的整体发展态势，尤其聚焦于财经领域，并探析了影响其发展的经济、政治及国际关系因素。在对当前行业现状展开分析后，本研究提出了一套融合西方公共关系实践与中国本土文化特质的财经公关方案。该方案旨在通过塑造更积极的行业形象，并在适配中国未来经济活动的关系文化语境中推广财经公关服务，以此提升中国财经公关行业的整体声誉。