Desenvolvimento de competências de comunicação através da gamificação e da aprendizagem baseada em jogos

Currently, the young people of Generation Z present new ways of relating and new interests. On the other hand, organizations and even politicians pay a lot of attention to the use of digital technologies in education to satisfy the future demand for a skilled and qualified workforce. This research aims to contribute to the development of communication skills. We describe the communicational means used nowadays by Generation Z, and we also intend to understand how games can be used in the process of developing communication skills.
This investigation was implemented in two parts. The first part, theoretical foundation, was carried out in the critical review of the literature, in which publications about Generation Z and the new skills for their insertion in the job market, the communication channels that are used today and related topics. Next, we analysed publications on the different theories of learning and teaching methodologies, and we focus on active methodologies, more specifically on gamification and GBL. Therefore, in order to understand games in detail as teaching tools, it was essential to clearly understand gamification, and for that, we carried out an approach to everything that involves it and about game-based learning. We proceeded to the survey of publications that would provide us with a comprehensive understanding of the gamification process and GBL, together with the analysis of cases in which they were successfully applied.
The second part consisted of the empirical study, with the aim of answering the initial question: “How to develop communication skills using gamification and GBL among young people from Generation Z?” The aim is to help prepare young people, using games and simulations, for a rapidly and constantly changing job market, as a result of digital transformation, and where communication skills can make a difference. The results indicated that the contributions of the gamified activities were positive and had a favourable impact on the learning and development of communication skills in the participating students.

当前，Z世代的年轻人群展现出全新的互动方式和兴趣爱好。另一方面，众多组织乃至政治家们纷纷关注教育领域数字技术的运用，以适应未来对技能熟练且资质优秀的工作者的需求。本研究旨在为沟通技巧的发展贡献力量。我们详细阐述了Z世代目前所采用的沟通手段，并意图探究游戏在沟通技巧培养过程中的应用。研究分为两个部分。首先，理论研究阶段，通过对文献的批判性回顾，探讨了关于Z世代及其在职场中的新技能、当前使用的沟通渠道及相关议题的出版物。随后，我们分析了有关不同学习理论和教学方法的文献，并聚焦于主动式教学法，尤其是游戏化以及基于游戏的学习。因此，为了深入理解游戏作为教学工具的内涵，我们深入研究了与之相关的所有领域以及基于游戏的学习。我们进一步调查了能够为我们提供关于游戏化过程和基于游戏的学习的全面理解的文献，并对成功应用案例进行了分析。第二部分为实证研究，旨在回答初始问题：‘如何通过游戏化和基于游戏的学习在Z世代的年轻人中培养沟通技巧？’我们的目标是利用游戏和模拟，帮助年轻人为数字转型带来的快速且不断变化的职场做好准备，在沟通技巧方面能够发挥关键作用。研究结果指出，游戏化活动的贡献是积极的，并对参与学生的沟通技巧学习和成长产生了积极影响。