Algorithm Awareness and User Motivation as Predictors of TikTok Engagement Among Generation Z in South Jakarta

This dataset contains the data used for the article titled “Algorithm Awareness and User Motivation as Predictors of TikTok Engagement Among Generation Z in South Jakarta.” The study examines how various user motivations, based on the Uses and Gratifications framework and levels of algorithm awareness influence engagement behavior on TikTok among Gen Z users.

The dataset includes:
• Motivation variables (information seeking, entertainment, social interaction, self-expression)
• Engagement behavior indicators (consumption, contribution, creation)
• Algorithm awareness scores (measured using the AMCA scale)
• Final processed dataset used for statistical analysis (SMART-PLS)

All data were collected through an online questionnaire and are shared for transparency, replication, and further academic research on social media engagement and algorithmic literacy.