Zero waste behaviours : theory of planned behaviour, closing the green gap and segmentation

This dataset contains data related to zero waste behaviours among South African consumers. Specifically, quantitative research was conducted among a convenience sample of South African social media users regarding their attitudes, subjective norms, perceived behavioural control, zero waste intentions and actual zero waste behaviours (the theory of planned behaviour). Furthermore, data was collected regarding respondents' status consumption, conspicuous consumption and social media use as it relates to zero waste behaviours. Data on respondents' relative engagement in each of the five dimensions of zero waste behaviours (refuse, reduce, reuse, recycle and rot/composting) was also gathered using the analytical hierarchy process.

本数据集收录了与南非消费者零废弃行为相关的数据。具体而言，研究人员在南非社交媒体用户的便利样本中进行了定量研究，探讨其态度、主观规范、感知行为控制、零废弃意图以及实际零废弃行为（计划行为理论）。此外，还收集了受访者关于其消费状况、炫耀性消费以及与零废弃行为相关的社交媒体使用情况的数据。同时，运用层次分析法，还搜集了受访者在零废弃行为的五个维度（拒绝、减少、再利用、回收和堆肥/ composting）中的相对参与度数据。