BeReal usage and attitude in the U.S. 2022

According to a survey of social media users in the United States conducted in July 2022, 82 percent of respondents reported having never heard of the photo and social media app BeReal. Launched in 2019 in France, BeReal is a mobile-first social media application that prompts users once or twice per day to post a photo for their contacts to see. Users on BeReal are only allowed two minutes of time to take the perfect snapshot and can only see content posted by other users once they post themselves. Around 12 percent of respondents reported never having used the app and not planning to do so, while three percent of respondents reported planning to use BeReal.

根据2022年7月对美国社交媒体用户进行的一项调查，82%的受访者表示从未听说过于2019年法国推出的照片及社交媒体应用BeReal。该应用以移动端优先，每日会提示用户一至两次上传照片供其联系人查看。在BeReal平台上，用户仅有两分钟的时间拍摄理想的照片，并在自己发布内容后才能查看其他用户的分享。约有12%的受访者表示从未使用过该应用，且未来也没有使用的打算，而3%的受访者则表示计划使用BeReal。