Influencer Marketing ROI Dataset for Food SMEs

This dataset contains 1,000 influencer marketing campaign records conducted by SMEs in the food and beverage sector across various regions. Each entry provides comprehensive information, including campaign identifiers and SME profiles, influencer characteristics such as follower count, engagement rate, posting frequency, and verification status, as well as campaign strategies covering geographic alignment, niche specialization, content format, posting time optimization, hashtag strategy effectiveness, call-to-action (CTA) strength, product price point, visual quality, and content authenticity. In addition, the dataset includes key performance indicators such as Return on Investment (ROI), sales conversion rate, brand awareness lift, customer acquisition cost, and engagement quality score. Details on campaign budget, duration, and budget range are also provided, making this dataset highly suitable for analyzing factors influencing influencer marketing performance, building ROI prediction models, and researching effective digital marketing strategies for SMEs in the F&B sector.