APP DAU increase in China after Spring Festival in 2020, by category

One week after the 2020 Chinese Spring Festival holiday, when the majority of Chinese people continued to be confined to their homes due to the COVID-19 epidemic starting shortly before the holiday, the use of certain mobile internet apps experienced a strong increase. The productivity/office category, which includes apps such as DingTalk and WPS Office, saw its daily active user (DAU) number increase by almost 40 million in comparison to the holiday period. That time, the increased use of entertainment apps such as Douyin (the Chinese version of TikTok) was witnessed.

在2020年春节假期的第七周，正值COVID-19疫情于节前爆发，导致绝大多数中国人民继续居家隔离之际，某些移动互联网应用的使用量显著上升。在包括钉钉和WPS Office在内的生产力/办公类应用中，其每日活跃用户（DAU）数量相较于假期期间增长了近四千万。同期，娱乐类应用如抖音（TikTok的中国版本）的使用量亦显著增加。