IRI Marketing Data Set

IRI (Information Resources, Inc.) has just released an extensive set of data for academic use. This is 5 [now updated to 6] years of store scanner data and consumer panel data for 30 large consumer packaged goods categories. TNS is providing advertising data on two categories. This data covers stores in 49 markets for store level data and 2 markets for consumer panel data. This is such a large data set (over 50 gigabytes) that we are delivering it on a USB drive. More information about this data set can found at the IRI web site. http://us.infores.com/academic This site contains a high level description of the data set (Bronnenberg, Kruger and Mela, 2008, published in the July-August issue of Marketing Science), and a document containing terms of use for the dataset. We've set up a Google Groups site to support the data set. This group is available to those who've signed the terms of use and received the data set. This is the first database submission that Marketing Science has accepted.