data_quality_experience

Description This dataset contains anonymized survey responses from 573 participants collected for a study on the relationship between quality experience, brand trust, brand value, and brand loyalty in the context of cultural heritage tourism in Indonesia. The data were analyzed using structural equation modeling to explore how quality experience influences brand trust and brand value, and how these variables mediate consumer loyalty. The dataset supports the findings presented in the manuscript submitted to F1000Research and is intended to promote transparency and reproducibility in tourism and branding research.