Digital Books on the Point of Take-off?

In this article we consider the present state of the ebook’s diffusion. On the empirical basis of a national survey among Danes in 2013, we consider the volume, usage patterns, and demographics of ebook reading compared to paper book reading. Informed by diffusion theory and mediatization theory, the article concludes that the reading of ebooks is about to reach a “critical mass;” this development has not least been stimulated by factors outside the traditional stakeholders of the book (national publishers and bookstores). Ebook reading is becoming part of a converging digital culture in which global media companies like Amazon, Apple, and Google play a key role for the standards and emerging infrastructure. In addition, Danish public libraries have played an important role for the diffusion of ebooks. The ebook usage patterns reflect influences from the presence of both Anglo-American media companies and national libraries.