Self-relevance of anime, sociability, and preferences of liquid consumption to solid consumption

These data contain (1) type of manipulated anime consumers (fans/manias/otaku), (2) two variables for the manipulation check, namely (2a) anime relevance to the self, which is measured by six items, “That anime and I have a lot in common,” “That anime is central to my identity,” “That anime is part of who I am,” “I derived some of my identity from that anime,” “That anime helps me to achieve the identity I wished to have,” “That anime helps me to narrow the gap between what I am and what I try to be” (0-100 sliding scale) and (2b) sociability, measured by five items, “I like to be with people,” “I welcome the opportunity to mix socially with people,” “I prefer working with others rather than alone,” “I find people more stimulating than anything else,” “I’d be unhappy if I were prevented from making many social contacts” (seven-point Likert scale), and (3) consumer preferences of a particular consumption style, i.e., preference of rental liquid consumption to experiential liquid consumption (P1), preference of rental liquid consumption to solid consumption (P2), and preference of solid consumption to experiential liquid consumption (P3) (0-16).

本数据集包含以下三项内容：(1) 受操纵的动漫消费者类型（粉丝/狂热者/动漫迷），(2) 两个操纵检测变量，其中(2a)为动漫与自我相关性，通过六个项目进行衡量，包括“该动漫与我有很多共同之处”，“该动漫是我身份的核心”，“该动漫是我身份的一部分”，“我从该动漫中汲取了一些身份”，“该动漫帮助我实现我渴望拥有的身份”，“该动漫帮助我缩小我目前状态与努力成为状态之间的差距”（0-100滑动量表）；以及(2b)社交性，通过五个项目进行衡量，包括“我喜欢与人相处”，“我欢迎与人们进行社交互动的机会”，“我更愿意与他人合作而非独自工作”，“我发现人们比其他任何事物都更具刺激性”，“如果我被阻止进行许多社交互动，我会感到不快乐”（七点李克特量表）；(3)特定消费风格的消费者偏好，即租赁液体消费相对于体验液体消费的偏好（P1），租赁液体消费相对于固体消费的偏好（P2），以及固体消费相对于体验液体消费的偏好（P3）（0-16）。