Salaried Strata Investment Behavior towards Financial Products-Review and Prospects for Future Research

The financial surface of the globe at all times
reveals a weird balanced impact of the public investment preferences, their
understanding about the investment requirements, their anticipation of returns
on their investments etc. Perhaps forecasting the growth of the business world
would be crucial without an apposite comprehension of the investment behavior
of the key part of the society called salaried class.  This paper covers appraisal of various
financial instruments like equity/stocks, term deposits in banks, kisan vikas
patra, national savings certificate, insurance policies, mutual fund and
converse the factors persuading investment decision process.  The major factors influencing the financial
investment behavior are demographic factors (like age, income, qualification,
gender, etc.) and socio-economic factors (like family income, tax benefits,
safety of fund, risk inclination, return on investment). This study aims to
serve a channel to the need of a comprehension of the financial objectives of
the salaried class investors with that of their determined desire for the
investment returns.  Certainly, this
information could unwrap the prospect of predicting even the future of Indian
Economy itself besides, providing span to fine-tuning the investment prudence
of the public towards progressive and fruitful choices for themselves and the
nation.