App Usage Data APAC - Installed Apps & App Session (1st Party Data w/90M records)

App installs, Sessions (Open & Close time), and Time spent across all apps on the smartphone. - Regular updates on app installs/ uninstalls for audience targeting and affinity groups segregation - In-depth app sessions analysis for a deeper understanding on app usage patterns and time spent - Search queries across all apps are captured and processed for a meaningful intent derivation/ custom use case.

搜集汇总

背景与挑战

背景概述

该数据集包含亚太地区智能手机应用安装、会话记录及使用时长的一手数据，共计9000万条记录，用于定期更新应用状态以支持受众定向和兴趣群体划分。通过深入分析应用会话和捕获的搜索查询，旨在理解用户使用模式并推导其意图，适用于定制化用例。