Comscore Demographics

As a trusted partner, Comscore demographics provide accurate and scalable age, gender, generational, and multi-cultural data to help marketers more effectively reach key audiences and surpass in-target goals as well as to support media sellers in achieving demographic guarantees. Comscore leverages multiple massive data assets to identify the right demographic audience. We believe the best, most accurate assignment comes from using an abundance of available data about the likely demography of the person behind the ID and making a demographic assignment informed by the whole of this data. This abundance of inputs minimizes the likelihood of bias from any single data source, allowing Comscore to offer demographic audiences that are precise, clean from invalid traffic (IVT) and actionable. The sources we leverage include:

- Comscore's one-million-person US digital panel – the largest panel of its kind – with deterministic demographic information
- Comscore's extensive Census Network which measures nearly 2 trillion-page interactions per month
- Trusted third party deterministic demographic data providers
Easily join Comscore demographic data with your internal data for valuable analytics and to optimize campaign performance.

Samples/Tables Included:

- Demographic data
- Taxonomy

Fields Included:

- User ID
- ID Type
- Segment ID
- Segment Name