From Interface to Intention: F&B Businesses' Digital Communication on Social Media in Jakarta

This dataset were collected from social media users who have visited food and beverage (F&B) business due to the encouragement from F&B content exposure on social media in the last one year. The data collection involved 133 respondents with diverse demographic. Based on the results, it shows gender is most populated by women (69.92%). In terms of age, the majori-ty are 13-28 years old (Gen Z), 125 (93.98%). For domicile, 49 (36.84%) is liv-ing in South and 48 (36.09%) in Central Jakarta, the rest of the area remains small. Most of respondents use social media daily for 6-8 hours, 72 (54.14%) and the least daily social media usage is for >=11 hours, 2 (1.50%). In case of the number of visits to F&B businesses due to exposures from F&B content on so-cial media in the last one year, mostly 51 people went >=10 times over the year (38.35%).