FC and WOM - Study 3a - Mediation
收藏DataONE2018-04-25 更新2024-06-08 收录
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Two hundred and fifty three adults, recruited through the IPSOS market research panel organization, completed a two condition (financial constraint vs. control) between-subjects design. This study examined the causal relationship between financial constraints and word-of-mouth and identified the role of reduced anticipated pleasure in driving the results.
创建时间:
2018-04-25



