Non-linear TV consumption share in Russia 2021, by age

Russians aged 25 to 34 years spent one quarter of their television watching time on non-linear TV, such as video-on-demand services watched on dedicated online platforms or smart TV devices, in 2021. The usage of non-linear TV among the elderly generation was rather low, the population aged 65 years and older only spent four percent of their TV consumption time on non-linear media.

在2021年，25至34岁的俄罗斯人群将他们观看电视时间的四分之一投入到了非线性电视，例如在专门的在线平台或智能电视设备上观看的视频点播服务。相较于老年一代，非线性电视的使用率相对较低，65岁及以上的老年人口仅将他们电视消费时间的百分之四用于非线性媒体。