Italy: most widespread pasta brands in 2017

In Italy, the list of most widespread brands of pasta in 2017 saw Barilla heading the ranking, with 98 percent. Private label brands were present in 90 percent of supermarkets, while De Cecco’s pasta was available in 87 percent of Italian supermarkets during that year.  Private label pasta Figures on trends reported in 2017 showed that some supermarkets provided more space to their own private label pasta in their stores. Compared to 2016, 61 percent of stores owned by the retail chain Esselunga allotted more shelf space to their own pasta brand, and consequently less space to other pasta brands. To a lesser extent, this happened in other supermarket chains such as Unes, Coop and Pam, too.  Brand loyalty Aside from private labels, brands influence a significant share of Italian consumers, according to this survey. Nevertheless, only 14 percent of consumers are completely loyal to their favorite brand, while a greater percentage of consumers gets influenced by discounts. In fact, in 2017, 69 percent of surveyed individuals tended to choose the pasta on sale rather than a range of favorite pasta brands.

在2017年，意大利最流行的面条品牌列表中，巴里拉（Barilla）以98%的市场份额位居榜首。私有品牌在90%的超市中有所销售，而德塞科（De Cecco）品牌的面条在该年可在意大利87%的超市中找到。据2017年的趋势数据报告，一些超市在店内为其自有品牌的面条提供了更多的空间。与2016年相比，零售连锁店Esselunga拥有的61%的店铺为其自有品牌面条分配了更多的货架空间，从而减少了其他品牌面条的空间。在较小的程度上，这一现象也出现在Unes、Coop和Pam等其他超市连锁店中。除私有品牌外，品牌对意大利消费者的决策也产生了显著影响。然而，只有14%的消费者对其喜欢的品牌完全忠诚，而更大比例的消费者受折扣的影响。事实上，在2017年，被调查的69%的人倾向于选择促销的面条而非他们钟爱的面条品牌系列。