European fast fashion brands ranked by units sold 2019

Fast fashion industry has been under the environmental spotlight in recent years, due to a variety of reasons including the growing amount of household textile waste in Europe. One of the main reasons why fast fashion is a usual suspect in the issue is the large quantities of clothing and apparel items sold by brands usually at cheap prices. As displayed in this statistic, in 2019, leading Europe-based fast fashion brands sold as many as almost 3 billion units, as in the case of Zara. Following the Spanish fashion group Inditex's Zara, H&M ranked in second place, having sold around 2.2 billion clothing and apparel items in the year 2018/19.

近年来，快时尚产业因诸多原因而备受环境问题的关注，其中欧洲家庭纺织品废弃物数量的激增便是主要原因之一。快时尚成为环境问题中的常见嫌疑者之一，其主要原因在于品牌大量销售价格低廉的服装及配饰产品。如本统计数据显示，2019年，欧洲领先的快时尚品牌，如Zara，共售出近30亿件产品。紧随西班牙时尚集团Inditex旗下的Zara之后，H&M位居第二，2018/19年度售出约22亿件服装及配饰产品。