Consumer concerns about targeted ads in Germany 2022

During a 2022 survey, 60 percent of responding consumers from Germany stated that the fact that their personal data could be used for other purposes and/or they did not know with whom it might be shared was a very important concern of theirs regarding online targeted advertising. In the meantime, another 60 percent of respondents expressed concerns regarding their online data collected or a profile made about them without knowing it or explicitly given a chance to agree.

在2022年的一项调查中，60%的德国受访者表示，他们的个人数据可能被用于其他目的，或他们不清楚可能会与何人共享，这是他们在网络精准广告方面的一个极其重要的担忧。与此同时，另外60%的受访者对未经他们知晓或未给予明确同意机会收集的在线数据或为他们构建的档案表示了担忧。