DIGITALIZATION AS A FACTOR IN IMPROVING THE EFFICIENCY OF TOURISM CLUSTER MANAGEMENT IN THE REPUBLIC OF UZBEKISTAN

This study examines the impact of digitalization on the efficiency of tourism cluster management in the Republic of Uzbekistan. It argues that digital transformation has become a key factor in shaping a modern model of tourism destination management based on the integration of industry stakeholders, the use of big data, digital platforms, and intelligent decision-support systems. The paper discusses the characteristics of tourism cluster functioning, international experience in implementing the Smart Tourism concept, and the prospects for establishing a unified digital management framework for tourism destinations in Uzbekistan. The main directions for the digital modernization of the tourism cluster management system are proposed with the aim of enhancing the competitiveness of the national tourism product.