eCommerce Benchmark KPIs: Media in the U.S.

In 2023, next to an add-to-cart rate of 13.8%, a cart abandonment rate of 70.1%, and a conversion rate of 4.1%, the eCommerce Benchmark KPIs for Media in the U.S. also consist of an AOV of US$39, a discount rate of 9.8%, and a return rate of 6.5%.

于2023年，美国媒体电商领域的基准关键绩效指标（KPIs）中，除13.8%的加入购物车率、70.1%的购物车放弃率及4.1%的转化率之外，还包括平均订单价值（AOV）为39美元、折扣率为9.8%以及退货率为6.5%。