Consumer Demographic Insights

**Overview**
For the first time ever, Truthset’s Consumer Demographic Insights tool reveals the validated, accurate demographic attributes of any customer data. Your report includes all Core and Advanced Demographic attributes, with analysis results delivered in an easy to use dashboard.
- Truthset’s patented Truthscore methodology measures the accuracy of data attributes for each person, with >95% coverage. Our independent, objective accuracy scores are unique, and being used today by the very largest brands.

**Use cases**
- Discover the truth about the consumers you engage with–who they truly are and what they truly want. Build a solid data foundation and bring confidence to your decision making. Achieve a competitive advantage.
- Seamlessly integrate demographic accuracy into all your marketing operations on Databricks, delivering significant savings and unprecedented results.
- Coming soon: Query demographic insights using Databricks AutoML & LLM agents.

**Product details**
Using an easy-to-navigate UI, quickly and accurately profile your customer data with insights from across all Core and Advanced Demographic attributes, which include, but are not limited to, the following:
- Gender
- Household Income
- Age
- Presence of Children
- Ethnicity
- Pet Owner
- Home Ownership & Renting
- Education
- Employment
- Relationship Status
- Car Owner
- Political Status
- US State

**Additional Insights**
The State of Data Accuracy: https://truthset.netlify.app/