Peak-end rule and duration neglect: Evidence from an experiment with guests at a seaside resort

Abstract The purpose of this study is to observe whether the peak-end rule and duration neglect are checked on guests of a leisure hotel, examining whether clients demonstrate the biases found in the behavioral economics literature. The experiment was conducted with 39 guests from a resort located in Florianopolis, Brazil, during the summer and fall of 2015. The main results revealed that peak-end rule is not fully confirmed, since only the peak was shown to be significant in determining overall satisfaction. Regarding the negligence with respect to time, it is confirmed that the duration of the event has no correlation with this final evaluation.

摘要 本研究旨在探究休闲酒店宾客是否遵循峰终定律（peak-end rule）与时长忽视（duration neglect）现象，验证酒店客户是否表现出行为经济学文献中记载的认知偏差。本实验于2015年夏秋两季，在巴西弗洛里亚诺波利斯的一处度假酒店开展，共招募39名酒店宾客参与。主要研究结果显示，峰终定律未得到完全验证——仅体验峰值对整体满意度的影响具有统计学显著性。针对时长忽视的验证结果表明，酒店体验时长与最终满意度评价不存在相关性。