STRATEGIES FOR CREATING BRAND NAMES AND THEIR SEMANTIC-STYLISTIC FEATURES IN ENGLISH

This article examines the strategies of creating English brand names and their semantic and stylistic properties. The study identifies descriptive, metaphorical, inventive, compound, and abbreviated names and discusses the role of sound symbolism, alliteration, brevity, and graphic simplicity in memorability. Real examples show how naming strategy correlates with associations of prestige, innovation, and reliability. The findings suggest that brand-name effectiveness emerges from the alignment of linguistic form, semantic accessibility, and audience expectation.