THEORETICAL FOUNDATIONS OF ENHANCING THE EXPORT POTENTIAL OF SMALL BUSINESS AND PRIVATE ENTREPRENEURSHIP AND ITS IMPACT ON ECONOMIC GROWTH: MODERN CONCEPTUAL APPROACHES

The purpose of this study is to systematically analyze the role of small business and private entrepreneurship in economic growth and export activities based on modern theoretical approaches, identify the key factors influencing the enhancement of export potential, and conceptually justify the interrelationships among these factors. The study employs a set of research methods, including a Systematic Literature Review (SLR), comparative analysis, inductive and deductive approaches, as well as content analysis of scientific sources. The research examines the relevance and applicability of widely recognized theoretical frameworks, including the Resource-Based View, Dynamic Capabilities Theory, Institutional Theory, the Uppsala Internationalization Model, and Export-led Growth Theory, in explaining the export performance of small businesses.