Top drawbacks of the digital marketing technologies used worldwide as of 2023

During a March 2023 survey among marketers worldwide, 53 percent of respondents claimed that the biggest issue with the technologies used in digital marketing is their high cost. Another 28 percent of marketers stated that these technologies are too complex to deploy, while 25 percent say there is a lack of integration across tools and technology.

在2023年3月对全球营销人员进行的一项调查中，53%的受访者表示，数字营销中使用的技术的最大问题是其高昂的成本。另外28%的营销人员指出，这些技术部署过于复杂，而25%的人则认为工具和技术之间存在缺乏整合。