A personalized value-based justification in food swaps to stimulate healthy online food choices

This study examined the effect of a personalized value-based justification in explaining the rationale behind healthy food swaps. Additionally, consumers' willingness to share their personal information with retailers to personalize swap recommendations is explored.本研究考察了基于个性化价值的合理化阐释在解释健康食物替换（healthy food swaps）背后逻辑时的作用效果。此外，本研究还探讨了消费者向零售商共享个人信息以获取个性化替换推荐的意愿。