The impact of organizational capabilities and industry drivers on the level of marketing channels integration

This study aims to investigate how internal obstacles and external industry drivers affect the level of channels integration. This is the dataset (raw data) collected in the quantitative study (in Polish / in original language of the study) among 412 firms operating in over 20 diverse industries and offering both online and offline channels.

本研究旨在探究内部障碍与外部行业驱动因素如何影响渠道整合水平。本数据集为该定量研究（原始语言为波兰语）所采集的原始数据，样本涵盖20余个多元化行业的412家企业，这些企业均同时提供线上与线下渠道。