The Impact of AI-Generated Advertising Content on SMEs

The advent of generative artificial intelligence has drastically changed the way advertising content is created, especially for SMEs that have always been at a disadvantage when it comes to having enough resources to create professional marketing materials. This dissertation delves into the technological underpinnings, economic outcomes, and strategic effects of the AI-generated advertising content on SME marketing activities. The paper examines the role of AI tech such as diffusion models, generative adversarial networks, and multimodal generative systems in the automated manufacturing of top-notch advertising visuals and films by prompt-driven methods. It is figured out that the use of AI-generated content could lead to a drastic cut of 70-80% in production costs and a drop in production time from several weeks to just a few minutes, thus changing the economic model of advertising for small companies entirely. Among the main discoveries are that AI opens up the realm of advertising to everyone, not only professionals, thus giving small and medium-sized enterprises the possibility to rival large companies in terms of content volume, visual quality, and personalization.