eCommerce Benchmark KPIs: Care Products in the U.S.

In 2023, next to an add-to-cart rate of 18%, a cart abandonment rate of 77.6%, and a conversion rate of 4%, the eCommerce Benchmark KPIs for Care Products in the U.S. also consist of an AOV of US$95.8, a discount rate of 13.9%, and a return rate of 6%.

于2023年，美国护理产品电子商务基准关键绩效指标（KPI）包括购物车添加率18%，购物车放弃率77.6%，转化率4%，平均订单价值（AOV）为95.8美元，折扣率为13.9%，退货率为6%。