OTA market share in the hotel industry in the Nordics 2013-2021

According to a biennial study on the online travel agency (OTA) market share in the European hotel industry, Sweden was the country in the Nordics with the highest OTA market share in 2021. That year, hotel bookings in Sweden via OTAs accounted for roughly 31 percent of all transactions. By contrast, the OTA market share in Norway was just below 21 percent in 2021.

根据一项关于欧洲酒店业在线旅行社（OTA）市场份额的每两年一次的研究报告，瑞典在2021年成为了北欧地区OTA市场份额最高的国家。该年度，通过OTA在瑞典的酒店预订交易量约占所有交易的31%。相较之下，2021年挪威的OTA市场份额仅为21%左右。