How consumers value sustainable packaging: an experimental test combining packaging material, claim and price (dataset)

This is the dataset for the paper titled 'How consumers value sustainable packaging: an experimental test combining packaging material, claim and price', published in the British Food Journal (10.1108/BFJ-01-2024-0069). The dataset was restructured for the purpose of multilevel analyses.本数据集对应发表于《英国食品期刊（British Food Journal）》（DOI: 10.1108/BFJ-01-2024-0069）的论文《消费者如何评估可持续包装：结合包装材料、环保宣称与价格的实验检验》。为满足多层级分析需求，本数据集已完成重构。