intelligentSEGMENTS – Canadian Population Segmentation System

intelligentSEGMENTS is a versatile segmentation system that gives you the advantage of precision targeting.

Segment your customers and build out your own personas with data from over 15.4 million Canadian households. CiG’s intelligentSEGMENTS allows you to create an accurate story of your prospects based on their behaviours and preferences to enhance your marketing efforts. Our automated system featuring fully described, actionable segments provides an in-depth overview of the Canadian population according to shared demographic, lifestyle, and behavioural traits.

Automatically cluster Canadians into 94 separate, diverse segments based on socio-economics, wealth, ethnicity, education, behaviours, expenditures, and lifestyle data.

Tables Included:
- CIG intelligentSEGMENTS

Fields Included:
- Postal Code
- intelligentSEGMENTS (including sub-segments)
- intelligentSEGMENTS descriptions

搜集汇总

背景与挑战

背景概述

该数据集为加拿大人口细分系统，涵盖1540万家庭数据，通过社会经济、消费行为等维度将人群划分为94个细分类别，包含邮编关联的细分代码及其描述信息。