Self-identity mechanism of Chinese K-pop fans based on the theory of spectacle and performance

This study takes spectacle/performance theory as the theoretical perspective and Chinese K-pop fans as the research object to conduct an in-depth exploration of the influencing factors of fans' individual self-identity. The research hypothesis model contains two parts, the first part is to explore the relationship between diffusion audience and fans‘ narcissistic personality traits, with diffusion audience as the independent variable, narcissistic personality as the dependent variable, and media literacy as the moderating variable; and the second part is to explore the pathways of fans’ narcissistic personality traits and individual identity, with narcissistic personality as the independent variable, self-presentation as the mediator variable, and individual identity as the dependent variable.