Dataset on the lifestyle segments and demographic variables in the online second-hand clothing market

The study aimed to explore and describe the differences in lifestyle segments across demographic variables of females buying second-hand clothing online in South Africa. The data set comprises 206 survey responses collected via a self-administered questionnaire developed in Qualtrics. Each row in the data set represents a respondent, and each column represents a variable or question asked. Included in the data set are the demographic information and segments relevant to the study. It was cleaned and coded to ensure accuracy. Non-probability sampling techniques (convenience and snowball sampling) were used to recruit respondents.