Partisan Responses to Democracy Promotion – Estimating the Causal Effect of a Civic In-formation Portal

In a placebo-controlled experimental design, carried out in Kenya, conducted between 11th November and 2nd December 2016. Subjects were recruited via Facebook using paid adverts, many targeted directly to women. Our adverts had almost 850,000 views. Once recruited, participants were randomly allocated to one of two trial arms, the Mazalendo website and the placebo “Oceans” (see Figure 2). A total of 3,463 subjects completed the last phase of the study, the end-line survey, 1,759 from the treatment group and 1,704 from the control.

本研究采用安慰剂对照实验设计，于2016年11月11日至12月2日在肯尼亚开展。研究对象通过Facebook平台投放付费广告招募，其中多数广告直接定向女性群体，相关广告总曝光量近85万次。受试者完成招募后，被随机分配至两个试验组：Mazalendo网站组与安慰剂“Oceans”组（详见图2）。最终共有3463名受试者完成了研究的最后阶段——终线调查，其中干预组1759人，对照组1704人。