Average back-to-school spending per household in the U.S. 2024

The average planned back-to-school spending per household in the United States gradually increased year-on-year, reaching about 890 U.S. dollars in 2023. While this was an increase of over 400 dollars since the beginning of the survey period in 2004, the numbers had begun to fall back down by 2024. That year, U.S. consumers planned to spend an average of 875 U.S. dollars on back-to-school purchases.Spending breakdownIn 2024, parents planned to spend the most on electronics or computer-related equipment, with average household spending expected to reach just over 309 U.S. dollars. Although parents relied on several kinds of outlets for back-to-school supplies, the leading location for such items was online. More than half of respondents planned to undertake their shopping there. Department stores stood in second place.Back-to-school vs. back-to-college spendingWhile parents planned to spend hundreds of dollars to send their children back to school, college students and their families were willing to spend even more. In 2024, the average household spend for back-to-college was expected to equal more than 1,300 U.S. dollars.

美国各家庭平均计划返校消费逐年稳步上升，至2023年已达约890美元。尽管自2004年调查初期以来，这一数字增长了超过400美元，但到2024年，消费数额已开始回落。当年，美国消费者计划在返校购物上的平均消费为875美元。消费结构分析：2024年，家长计划在电子产品或电脑相关设备上的支出最多，预计平均家庭支出将略超过309美元。尽管家长依赖多种销售渠道购买返校用品，但此类商品的领先购买地点仍为线上。超过半数的受访者计划在此进行购物。返校消费与大学返校消费比较：尽管家长计划花费数百美元送子女返校，但大学生及其家庭愿意投入的金额更高。2024年，预计大学返校的平均家庭支出将超过1300美元。