Hunt-Vitell’s General Theory of Marketing Ethics Predicts ‘Attitude-Behaviour’ Gap in Pro-Environmental Domain

The excel file includes variables for testing the effectiveness of Hunt-Vittel's General marketing Theory of marketing Ethics in Pro-Environmental domain. The data are collected from 612 MTurk participants. The data includes the following variables: Pro-environmental Behaviours, Pro-environmental Intentions, Ethical Evaluation, Deontology, Teleology, and Demographics.

The word file includes experimental protocol and 10 environmental dilemmas.

Data is used for the following publication:
Zaikauskaitė, L., Butler, G., Helmi,  N. F., Robinson, C. L., Treglown, L., Tsivrikos, D., & Devlin, J. T.  (2022). Hunt–Vitell’s General Theory of Marketing Ethics Predicts  “Attitude-Behaviour” Gap in Pro-environmental Domain. Frontiers in psychology, 13.

该 Excel 文件包含用于检验 Hunt-Vittel 市场营销伦理通用理论在亲环境领域的有效性的变量。数据收集自 612 名 MTurk 参与者。数据包括以下变量：亲环境行为、亲环境意图、伦理评估、义务论、目的论以及人口统计学信息。Word 文件中包含实验方案及 10 个环境困境。数据被用于以下出版物：Zaikauskaitė, L., Butler, G., Helmi, N. F., Robinson, C. L., Treglown, L., Tsivrikos, D., & Devlin, J. T. (2022). Hunt-Vitell 市场营销伦理通用理论预测在亲环境领域存在‘态度-行为’差距。Frontiers in psychology, 13.