Changes in Korean Travel Behavior Before and After COVID-19 (2019–2024)

This dataset is part of the Travel Behavior & Planning Study, one of ConsumerInsight’s five syndicated travel studies on South Korean travelers. Conducted annually since 2015 with approximately 2,000–2,500 respondents per month, the study examines recent travel experiences, evaluations, and future plans to support consistent tourism activation strategies. The dataset, Changes in Korean Travel Behavior Before and After COVID-19 (2019–2024), contains aggregated annual and monthly response distributions that summarize key trends and behavioral changes among South Korean travelers before and after COVID-19.

本数据集隶属于《旅游行为与规划研究》（Travel Behavior & Planning Study），该项目是ConsumerInsight针对韩国游客推出的五项标准化联合旅游调研之一。该调研自2015年起每年开展，每月约回收2000至2500份有效问卷，旨在考察受访者近期的旅游经历、评价及未来旅游规划，为持续制定精准的旅游激活策略提供数据支撑。本数据集为《新冠疫情前后韩国旅游行为变迁（2019–2024）》（Changes in Korean Travel Behavior Before and After COVID-19 (2019–2024)），包含聚合后的年度与月度响应分布数据，全面总结了新冠疫情前后韩国游客的核心旅游趋势与行为变化。