EXPLORING FACTORS INFLUENCING INFORMATION SOURCE PREFERENCES IN THE LIFE INSURANCE INDUSTRY: A FACTOR ANALYSIS APPROACH

This research investigates the availability of information sources preferences for individuals seeking life insurance policies. With the life insurance landscape evolving rapidly, understanding the accessibility and efficacy of information is crucial. This study examines various sources including insurance agents, company websites, online platforms, social media, and traditional media. Through quantitative surveys, it assesses the comprehensiveness, reliability, and impact of these sources on consumers decision-making processes. The findings provide insights for insurance companies to enhance consumer education, improve awareness, and optimize communication strategies, ultimately fostering a more informed and empowered consumer base in the life insurance market.This research delves into the nuanced determinants influencing insured individuals choices of information sources within the life insurance industry, employing a factor analysis methodology.Factor analysis is employed to identify and analyze the underlying dimensions. The study aims to uncover the key factors that influence insured persons decision-making processes and satisfaction levels in Life insurance.