青瓷茶叶罐用户消费能力分层数据

统计分析青瓷茶叶罐消费数据，通过对历史下单用户画像建立，对用户进行标签制定，定位用户消费级别，为企业在全国各地设立产品周转仓及针对各地区消费者对青瓷茶叶罐的购买量和使用量，制定广告营销策略提供数据支持。1、消费占比=购买数量/购买总数*100%；2、用户消费占总消费的比例按从大到小进行排名；3、用户等级运用ABCDEF分类法，对占比在大于等于0.3%，给予“A类用户等级”分层；占比在小于0.3%到大于等于0.25%区间，则给予“B类用户等级”分层；占比在小于0.25%到大于等于0.2%区间，则给予“C类用户等级”分层。占比在小于0.2%到大于等于0.15%区间，则给予“D类用户等级”分层；占比在小于0.15%到大于等于0.1%区间，则给予“E类用户等级”分层；占比在小于0.1%，则给予“F类用户等级”分层。

This dataset conducts statistical analysis on consumer data of celadon tea cans. It constructs user portraits based on historical ordering users, formulates user tags, identifies user consumption tiers, and provides data support for enterprises to set up product turnover warehouses across the country and develop advertising and marketing strategies based on the purchase and usage volumes of celadon tea cans by consumers in various regions.
1. Consumption proportion = (purchase quantity / total purchase quantity) * 100%;
2. Rank the proportion of each user's consumption in the total consumption in descending order;
3. User tiers are classified via the ABCDEF method: users with a consumption proportion ≥ 0.3% are categorized as "Tier A users"; users with a proportion satisfying 0.25% ≤ proportion < 0.3% are categorized as "Tier B users"; users with a proportion satisfying 0.2% ≤ proportion < 0.25% are categorized as "Tier C users"; users with a proportion satisfying 0.15% ≤ proportion < 0.2% are categorized as "Tier D users"; users with a proportion satisfying 0.1% ≤ proportion < 0.15% are categorized as "Tier E users"; users with a proportion < 0.1% are categorized as "Tier F users".

搜集汇总

数据集介绍

特点

该数据集包含541条青瓷茶叶罐用户消费数据，通过消费占比和ABCDEF分类法对用户消费能力进行分层，用于企业营销策略和产品周转仓设立的决策支持。