Instagram Reels engagement 2024, by account size

During the first quarter of 2024, Huge Instagram accounts, which had over 50,000 followers, reported an engagement rate of approximately 5.5 percent on their Reels. In comparison, Tiny Instagram accounts, which had a following of 500 users or fewer, reported the highest engagement rates for their Reels: over six percent, as of the examined period. Medium Instagram accounts, which had a following between 2,001 and 10,000 users, reported Reels engagement ratings of 5.65 percent.

在2024年第一季度，拥有超过5万名粉丝的大型Instagram账户在他们的Reels内容上报告了大约5.5%的互动率。相比之下，粉丝数量在500名或以下的微型Instagram账户在他们的Reels内容上报告了最高的互动率：截至考察期，这一比率超过6%。介于2,001至10,000名粉丝之间的中等Instagram账户则报告了5.65%的Reels内容互动评分。