Insider → Snowflake: Raw Events Secure Data Share

Insider Raw Events data encompasses events associated with Insider's messaging products, including but not limited to Email, SMS, and Mobile App Push Notifications. This data enables partners to conduct various analyses on messaging channels, such as identifying engaged users and examining the frequency or distribution of messages.These events are generated as a result of the partners' activities on the Insider platform and become accessible once the ongoing data synchronization configuration is complete. Insider exports only the desired data into Snowflake, preparing it for the partners' use. Each partner has access exclusively to their own data; no cross-brand data is shared.

The data sharing tables depend on the unique configuration that Insider sets up for each partner. Within the same table, all desired events and their parameters, along with the requested user attributes, are available. Different data sharings can be matched using either the insider_id or an identifier present within each table.

Expected Workflow:

- Partners create a configuration within Insider to specify the data that should be available on Snowflake.
- Insider automatically completes the configuration and provides the Data Sharing credentials for the specific configuration export table.

搜集汇总

背景与挑战

背景概述

该数据集通过Snowflake安全共享Insider消息产品（如邮件、短信等）的原始事件数据，合作伙伴可自定义配置获取专属数据用于分析。数据同步完成后，各合作伙伴可通过唯一标识符访问其配置的特定事件数据和用户属性。